Birkenhead Point Shopping Centre faced challenges with its parking facilities, including congestion, inefficient use of space, and an outdated parking system. These issues led to customer dissatisfaction, traffic congestion, and operational inefficiencies.

Peloton's $7 million upgrade of the Birkenhead Point Shopping Centre car park addressed these challenges. By implementing a ticketless parking system and a parking guidance system across five levels and two buildings, Peloton significantly improved the parking experience for customers by streamlining the parking process.